![]() ![]() In the 1970s and early 1980s, Orange Julius beverage stands used the image of a devil with a pitchfork around an orange, with the slogan, "A Devilish Good Drink". The Orange Julius was named the official drink of the 1964 New York World's Fair. IDQ, a subsidiary of Berkshire Hathaway, owns the rights to all Orange Julius stores and has expanded the chain so its drinks are offered at many of its Dairy Queen stores, called Treat Centers. In 1987, the Orange Julius chain was bought by International Dairy Queen. It now has hundreds of stores in malls across the United States (including Puerto Rico) and Canada, as well as in Singapore, South Korea, the Philippines and Japan. In 1967, Hamlin sold Orange Julius to Al Lapin Jr's International Industries corporation, who also owns International House of Pancakes The Original House of Pies, and others until IHOP sold it in the 1970s. The original stand also provided medicinal tonics and Bible tracts. ĭuring the 1950s and 1960s, Orange Julius was sold at a variety of outlets, including state and county fairs and freestanding Orange Julius stands. The sales at the stand increased substantially after the introduction of the new drink, going up to $100 a day. Freed's stand began serving the drink, which had a frothier, creamier texture. In 1929, Bill Hamlin, Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach. Sales were initially modest, about $20 a day (equivalent to approximately $310 in 2021 dollars). Sign up here.The drink grew out of an orange juice stand opened in Los Angeles, California, in 1926 by Julius Freed. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Members help make our journalism possible. ADQ is part of the Berkshire Hathaway family, a company owned by CEO Warren Buffett. "The Orange Julius concept has stood for premium blended fruit beverages for more than 70 years, so the time is right."Īmerican Dairy Queen, Minneapolis, develops, licenses and services a system of more than 6,000 Dairy Queen stores in the United States, Canada and 18 other countries. "Consumers have told us they are looking for a premium branded fruit smoothie and beverage option in the sea of low quality smoothies available today," said Westrum as to why the DQ system was introducing Orange Julius beverages. Soon fans were asking, "Give me an orange, Julius!" Sales escalated and the name of an original was born, according to the company. Bill introduced the drink to Julius who then began selling the beverage. ![]() So Bill decided to blend his orange juice with a few choice ingredients that made it less acidic. His friend Bill Hamlin liked oranges, but they upset his stomach. The original began with Julius Freed, who operated an orange juice stand in Los Angeles. acquired the Orange Julius concept in 1987, but the brand has been around for more than 85 years. "Adding Orange Julius Premium Fruit Smoothies and Julius Originals to all Dairy Queen locations fits with our strategy to keep our menu fresh and enhances not only our beverage offerings and menu appeal but also our competitive advantage," said Westrum. ![]()
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